Privacy policy

PRIVACY POLICY

Last updated: 18 June 2026

Introduction

Avoid Archives Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your information when you visit www.avoidarchives.com, place an order, create an account, contact us, or otherwise interact with our services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide Directly

When you place an order, create an account or contact us, we may collect:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order details

  • Account information

  • Communications sent to us

Payment Information

Payments are processed securely by our payment providers. We do not store complete payment card details on our servers.

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website activity

  • Pages visited

  • Time spent on pages

  • Referral source

  • Shopping activity

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website and understand how visitors interact with it.

For more information, please see the Cookies section below.

How We Use Your Information

We use your personal information to:

Fulfil Orders

  • Process payments

  • Ship products

  • Manage returns and exchanges

  • Provide order updates

  • Deliver customer support

Improve Our Services

  • Improve website functionality

  • Understand customer behaviour

  • Analyse website performance

  • Prevent fraud and abuse

Communicate With You

  • Respond to enquiries

  • Resolve issues

  • Provide customer support

  • Send important service-related communications

Legal Obligations

We may process information to:

  • Comply with applicable laws

  • Meet accounting and tax requirements

  • Prevent fraud

  • Enforce our terms and conditions

  • Protect our legal rights

Legal Basis for Processing

Where required by UK GDPR and EU GDPR, we rely on the following legal bases:

Contract

To process and fulfil orders and provide services you request.

Legitimate Interests

To operate, improve and protect our business and website.

Consent

For non-essential cookies and advertising technologies where required by law.

Legal Obligation

To comply with tax, accounting and legal requirements.

Cookies

Our website uses cookies and similar technologies.

Cookies help us:

  • Keep the website functioning correctly

  • Remember your preferences

  • Understand website usage

  • Improve performance

  • Measure advertising effectiveness

We may use:

Essential Cookies

Required for the operation of the website.

Analytics Cookies

Used to understand how visitors interact with the website.

Advertising Cookies

Used by platforms such as Meta (Facebook and Instagram) to measure advertising performance and provide relevant advertising.

You may manage your cookie preferences through your browser settings or cookie consent banner.

Meta Advertising

We use Meta technologies, including the Meta Pixel, to understand how visitors use our website and to measure the effectiveness of advertising campaigns.

Meta may collect information such as:

  • Device information

  • Browser information

  • Website interactions

  • Purchase activity

This information may be used to help us improve advertising and reach people who may be interested in our products.

For more information, please review Meta's Privacy Policy.

Sharing Personal Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our business, including:

  • Shopify

  • Payment processors

  • Shipping and fulfilment providers

  • Fraud prevention services

  • Analytics providers

  • Advertising partners

These providers only receive information necessary to perform their services.

We may also disclose information where required by law.

International Data Transfers

Some of our service providers may process information outside the United Kingdom or European Economic Area.

Where this occurs, we take reasonable steps to ensure that personal information is protected through recognised legal safeguards, including Standard Contractual Clauses or equivalent legal mechanisms where required.

Data Retention

We retain personal information only as long as necessary.

Typical retention periods include:

  • Order and transaction records: up to 7 years

  • Customer service communications: up to 2 years

  • Website analytics data: up to 26 months

  • Account information: until account deletion or inactivity

We may retain information longer where required by law.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

To exercise any of these rights, please contact us using the details below.

We may request information to verify your identity before responding.

Children's Privacy

Our website and products are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to remove the information.

Security

We take reasonable technical and organisational measures to protect personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page and become effective upon publication.

Contact Us

If you have any questions regarding this Privacy Policy or would like to exercise your privacy rights, please contact:

Avoid Archives Ltd

Email: customersupport@avoidarchives.com